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Primo is a delightful and engaging LEGO theme designed specifically for the youngest builders, introducing them to the world of creativity and construction. With its vibrant colors and oversized, easy-to-handle bricks, Primo encourages imaginative play while developing fine motor skills and spatial awareness. Each set is thoughtfully crafted to inspire children to explore their creativity, allowing them to build everything from simple structures to whimsical characters. The theme emphasizes open-ended play, where children can experiment and create without the constraints of complex instructions. Primo sets often include a variety of shapes and sizes, enabling little hands to construct their own unique designs. This playful approach not only fosters creativity but also promotes problem-solving skills as children learn to manipulate the bricks and envision their creations. With Primo, the building experience is not just about assembling pieces; it’s about sparking joy and nurturing a lifelong love for building and storytelling.
The theme has produced 53 sets, with 36 now retired. Total initial investment was $463, which has increased to $2,501, an increase of $2,038 (440%). The investment returns average 6% annually.
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